Edison Research Strategy Analyzes Results of Advertisement Tests

Norman Pattiz founded PodcastOne, and he is the company’s executive chairman. Norman has more than 40 years’ experience in radio syndication. Besides, he also founded Westwood One, which became the largest provider of entertainment, news, and sports in America, under the leadership of Norman. Norman also established Courtside Entertainment Group in 2010 with the objective of producing and distributing quality programming. After realizing that there was still untapped potential in the audio-on-demand sector, Norman Pattiz founded PodcastOne in 2012, which later became the leading company in the industry. He is married to Dr. Mary Turner Pattiz for about 30 years now. They live in Beverly Hills. Learn more: https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers

 

Norman Pattiz joined PodcastOne as the executive chairperson on June 23, 2016. He was also the consultant of Westwood One Inc. since 2010. Norman was the founder of the Westwood One in 1974. He was working as the company’s chief executive officer until February 3, 1994.

 

PodcastOne and Edison Research Strategy researched advertising tests with the top five countrywide customer brands. The results were announced by the chief executive officer of PostcastOne and the vice president of Edison Research Strategy. The two executives announced results of research that took place in the past half of 2016. The other brands were not as popular, so they were looking for increased awareness and trial. However, online surveys for the two case scenarios were conducted. PodcastOne focuses on providing superior brand awareness in preparation of product advertising. The CEO noted that the results are an evidence of the company’s integrated approach to advertising and measurement.

 

Edison Research conducted three particular types of research on behalf of PocastOne to note the efficiency of podcast marketing promotion for top five brands in the nation. Some of the brands were lesser-known, so they were looking for trial and awareness. The other brands were already established though they were launching new campaigns. The online audience surveys for most top podcasts were done before the launching of advertising campaigns and repeated after every brand had finished the four to six weeks’ promotions on selected podcasts. The results of the campaign analysis indicated that podcast listeners were responding to brand messages and showcased an enhanced willingness to buy or consider the brands.

 

Norman Pattiz founded PocastOne, and it is the leading national advertiser. Currently, PodcastOne highlights more than 300 hours of original programs weekly across about 200 of favorite trendy podcasts. Pattiz also established Westwood One, a leading sports provider, news, traffic programming provider, radio network, and entertainment in America.