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The Entrepreneur With a Spicy Side: Joel Friant and the Habanero Shaker

Joel Friant is of many talents and a mind for innovation. That is why he has been a successful entrepreneur for many years. Friant has experience in the real estate industry, product invention, cryptocurrency, and training others for successful strategies. He has worked his entire career to improve himself, continue his work, hone his skills, and push himself to go farther. Friant loves to empower people to learn from his experiences, both positive and negative. He considers himself a role model to other entrepreneurs and teaches classes to formally share the most important tips he has learned in his career.

It is no secret that Joel Friant has always had a love for spicy food and peppers, the habanero, in particular, is his favorite. He learned from family and friends that so many people shy away from habaneros because they are too spicy. Taking his favorite variety, the scotch bonnet, he created a dry version perfect for use on any food. He called his product the Habanero Shaker. It is not diluted with another or spices or even salt, it is just pure pepper. In the dried form it is perfectly hot, but not too hot, and a must-have to add a boost of flavor to mealtime. Joel originally came out with this product in 1995 and made it available again thanks to a rising demand for spicy elements in food. It has been a great comeback.

Being a self-driven man with a history of excellent sales paired with his innovative new product has proven to be a winning combination. Joel’s flagship product, the Habanero Shaker, has been sold at Washington state grocery chains successfully and is now available online. This product can be purchased at for personal usage, a thoughtful gift for a friend, or for use in commercial restaurants.

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